Wednesday, 18 April 2012

JOUR 1111 Lecture 7: Public Media


 ‘The difference between commercial broadcasting and public broadcasting is the difference between consumers and citizens’ – Nigel Milan (former Managing Director of SBS)
The role of public media is to hold the public interest as its top priority. It is funded by the taxpayer, and is designed for the people. Public media is used as a tool for nation building, an expression of national heritage and identity with emphasis on local stories.






One of the questions that was posed in the lecture was Public Media's role in a democratic society. Bruce explained that is the public media's duty to support public and democratic processes.





According to Robert Richter, Public Media is important because is the last bastion of long form investigative journalism.
“It is such a special vehicle for voices to be heard … [for] visions and viewpoints … ignored by commercial media.” 

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